Have you ever wondered why some photographers have excellent photo-taking skills but can’t seem to get any business? Or perhaps you’ve noticed some photographers don’t seem to have adept technical skills but are getting a bunch of business. This may be why.
I’m sure we’ve all come across successful photographers within our local market with lots of client reviews and what looks like seemingly mounds of business who have, to say it nicely, less than stellar portfolios. We’ve all also probably come across photographers whose work we admire, but who can’t seem to get any business — or worse, we’ve seen photographers with exceptional photo skills who’ve given up on running a professional photography business because they weren’t able to bring in many paying clients. There is a distinction here, I’ve realized.
Three Types of Photographers
I’ve noticed, within the world of the professional photography industry, there are three types of photographers.
Photographers who are great at running a business, but haven’t taken the time to master their skills.
Photographers who have mastered their photo skills but haven’t taken the time to learn how to run a business properly.
Photographers who have mastered both their photo skills and how to run a successful business.
Of the three, which do you think is the most successful? Obviously, the third type, photographers who have mastered both their photo skills and how to run a successful business, are the most successful. This is because running a successful photography business requires the photographer’s attention be split between continuing to grow technically with photography as well as improving business knowledge and best practices.
Lead Image by Gerd Altmann via Pexels.
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